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Debaufre proudly announces a new partnership with Joe Urich, the original owner and editor of Hr:Watches Magazine. Urich joins the team to bring his expertise and insight to the business model of Debaufre, and to share his uncensored opinions about the current state and future predictions of the watch industry. “Urich adds a tremendous value to Debaufre, considering his history of publishing the Urich View of the watch industry in Hr:Watches Magazine which in turn created a real connection with watch enthusiasts because of its honesty, we believe our customers will welcome Urich as someone to turn to for an unbiased voice.” says Alldaron, VP of Debaufre, “Thanks to the help and support of our customers, Debaufre has grown to a larger company much faster than we expected. This partnership with Urich will boost our reach even further and improve customer satisfaction by bringing a recognized voice to the team.” he continues.

Sometime in the mid 1990’s, Urich launched Hr:Watches Magazine. The magazine was received by an eagerly awaiting audience, since pouring forth from the pages was a fresh look behind the world of Swiss timepieces. Urich reviewed all companies, large and small, and said what he thought, not influenced by political standings or favoritism. Urich definitely shook things up, he believed that sharing his personal thoughts of the watch industry added an honesty factor as spoken from the customer’s point of view.

Debaufre launched in 2005, favoring an online sales approach over the traditional retail store channels, realizing that enough companies existed which catered to the retail store genre. At the time of its launch, Debaufre was met with skepticism and ridicule for its efforts to branch out into an unproven marketplace against all conventional wisdom.

Now 2009, Debaufre has proven its place and maintained a strong foothold in the watch industry as the major brand catering to a new generation, and mentality, of consumers by selling online directly to its customers, thereby eliminating delay and decreasing expenses to the watch buyer. Online is the future, the days of retail stores for watches are slowly coming to an end, buyers realize that direct sales is the way to go, just look at Amazon or Tiger Direct.

The attention and criticism Debaufre receives merely proves that the new concept of online branding and direct sales, which Debaufre is focusing on, works and is the future of the watch industry. It’s all going online. Urich believes in the vision of Debaufre, he joined to contribute uncensored insight and expertise about the watch industry as an insider. “I like the approach and vision of Debaufre, really taking a personal interest in the people they do business with, you feel at home buying from them.” says Urich.

Read the blog by Urich, be inspired by his outlook and excited by his future visions. Stay tuned and check out Debaufre at www.debaufre.com and The Urich Blog at www.debaufre.com/urich