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With mystery shopping, businesses are given the opportunity to measure the success or failure of the company. Obviously, businesses of all types want to do everything possible to impress customers, encouraging them to come back time after time, while also spreading the word to family and friends about the great product and/or service purchased. With such intense competition, having an edge in knowing how satisfied customers are is the key to a long, successful business.

The variety of businesses that are seeking assistance from mystery shoppers has expanded from its origination in retail, to now including restaurants, schools, hotels and the hospitality industry and even to churches. As the value of a mystery shopping experience continues to increase, the variety and amount of companies offering this service will continue to increase.

There are many different companies that can value from a mystery shopping experience, as long as the material and data that is reported is accurate. Some of the types of companies within the US that are currently looking for mystery shopping includes:

- Restaurants - Fast Food Chains - Grocery Stores - Gas Stations - Banks - Movie Theaters - Apartments - Car Dealerships - Hotels - Airlines - Health Clubs

Of course, the types of companies looking for mystery shoppers are not limited to the above-mentioned. With mystery shopping, virtually any business, whether small or large, can benefit. This means every company in the United States and foreign countries, whether a mom and pop shop or a Fortune 500 company, have the same opportunity for growing the business. Companies having a way to take feedback relating to products sold and/or customer services find this to be the ideal way of making necessary change. This means that specific areas within the business needing improvement can be identified, rather than using a hit or miss system. As you can imagine, companies looking for mystery shoppers have a huge advantage.

In some cases, actual companies looking for mystery shoppers will hire the shopper directly whereas other companies go through a marketing research firm that specializes in this type of information gathering. From the beginning, a survey model is designed by the marketing research firm, which then presents it to the company for approval. Once agreed upon, a shopper is hired. As you can see, companies looking for mystery shoppers have a unique ways of obtaining covert data about the operations. The goal is to use a reputable market research firm, avoiding potential frauds.

Overall no matter which type of company is looking for mystery shoppers, the goal is always the same; to get feedback on their services in order for them to improve. An example of a mystery shopping experience would include the mystery shopper going into a fast food chain. They would gather information regarding various aspects of their experience including how friendly the staff were and how cooked the food was. Then they will give their feedback to the company via a form. It is done secretly so that the staff at the fast food chain does not know that they are being monitored. That is how unbiased feedback is found. Through this unbiased feedback, improvements can be made and the business can improve.